Our story · since 1998 · two generations
Us,
together.
Tayo is the word for 'us' — the inclusive one, the one that means you're in it too. Twenty-seven years on, it's still how we work.
We started with
one tile counter
and a stubborn idea—
that you should
feel a surface
before you live on it.
Two generations of one family have kept that idea intact while everything around it changed — the materials, the looks, the technology. The counter became a hall; the hall became a 21,000 sq ft gallery. The promise never moved: 20,000+ clients and 35 lakh square feet of surfaces later, everything can still be touched before it's chosen.
The practice
Since 1998
The atelier
Sector 52 · 2026
Ta · yo
The word for “us” — the kind that includes you.
Not a space made for you, handed over finished — one made with you, choice by choice.
Twenty-seven years
A long way from
one counter.
1998
A 450 sq ft beginning
One small tile-and-sanitary outlet in Shyam Lal Market, Gurgaon — a single counter, and one promise: surfaces you could touch before you bought them.
2003
Bath Selection is born
We opened the first dedicated tile and sanitaryware store in Sikanderpur Market — the shop that helped turn the lane into Gurgaon's hub for tile and bath.
2008
Room to grow
A move to a 9,000 sq ft showroom in the same market — now serving Delhi-NCR's largest developers at scale.
2010
Closer to the source
Direct partnerships with factories in Bombay and Morbi, Gujarat, and the first dealer network taking shape across Delhi and Gurgaon.
2014
Forty doors
The dealer network grows to 40 retail outlets, with a presence across Delhi, Gurgaon, Noida and Faridabad.
2018
BSPL, and a workshop of our own
Rebranded as Bath Selection Pvt. Ltd. — and set up in-house CNC and post-production in Gurgaon, finishing surfaces to our own standard.
2026
Tayo Living
The flagship opens in Sector 52 — 21,000 sq ft across seven floors, and the debut of our Marble Artifacts.
What hasn’t
changed.
I
Touch first
A surface is a sensory decision. Everything we stock can be felt, at scale, before it's chosen — that's why the gallery exists.
II
Curated, not catalogued
We edit hard. What's on the floor is what we'd put in our own homes — 2,500+ design concepts, nothing filler.
III
Made with you
Tayo means us. We work alongside homeowners, architects and builders, never above them.
The people
The hands behind
the surfaces.
Two generations of one family — and the team that carries the same standard onto every floor.
Ashok Goel
Founder & CEO
Mridul Goel
Creative Director
Mudit Goel
Chief Marketing Officer
The Tayo team
Here for you — every floor, every visit
Join the team.
Care about materials the way we do? Tell us your craft and experience — we are always happy to meet people who make surfaces better.
Sector 52 · Gurgaon · open all week · 10:30 — 19:00